Reorganize for Resilience

Introduction

Resilience in Turbulent Markets

From Inside-out to Outside-in

MANAGERS EVERYWHERE FACE the most turbulent market conditions since the Great Depression. Global competition has accelerated, and excess capacity worldwide will likely persist as desperate competitors slug it out for increasingly demanding customers who treat goods and services as commodities where price is the only differentiator.

If you face maturing markets and shrinking product life cycles, then your traditional avenues for winning through product or service innovation are receding. You might try to control the purchase equation while cutting costs for short-term relief. Simultaneously, you might curb investment in innovation as product life cycles shorten. But these ...