Reputation Capital

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THE BEST-MANAGED CRISES (ARE THE ONES YOU’VE NEVER HEARD OF)

CRISIS COMMUNICATIONS IS, essentially, a defensive discipline falling under the practice of public relations. Although PR and crisis work share some strategies and tactics, they could not be more different in the range of outcomes that constitute a success or failure.

In traditional public relations, the optimal result is often securing a front-page placement or, perhaps, a coveted spot on the opinion page of a major newspaper. However, when our firm is retained by clients anticipating or experiencing a crisis, the best possible outcome is that the issue never becomes public or appears in the press. While there’s the well-worn cliché of a corporate boss calling in their communications ...