4
REPUTATION ROAD MAP
AUDIENCES AND CHANNELS
DURING THE DECADE I worked in local news, the audience watching our broadcasts was closely measured by the percentage of households tuned in to our newscast versus the competition’s. What place stations finished in (first, second, third, etc.) during four ratings periods each year determined advertising rates and, as a result, how profitable each station was.
When I worked at the network, that data was even more insightful, providing my ABC News colleagues and me with a demographic snapshot of who was watching. This profile included categories such as gender and age group. You may have heard of the coveted viewer group “adults 18–49,” which primarily sets the ad rates for entertainment programming. ...
Get Reputation Capital now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
