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MEDIA MATTERS
THE PRESS AS YOUR ALLY
IN HIS 2018 COLUMN “‘No comment’: The Death of Business Reporting,” Washington Post columnist Steven Pearlstein decries the current state of media relations among large corporate brands. The piece makes the case that today’s corporations view any engagement with the press with a jaundiced eye because of a lack of trust and the perception of too much risk.1
The risk argument is that even a slightly negative story can attract significant attention and have greater repercussions than ever before, so why even take the chance of speaking with a reporter? This holds especially true now that a brand has the option of speaking directly to the consumer through a multitude of its own channels, including its website, ...
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