Prologue
COVID-19: One of The Greatest Communication Challenges of All Time
As this book heads off to printing in May 2020, the world is in the early stages of navigating what began as a global health crisis and quickly expanded to an economic and financial one. Governments around the world, businesses large and small, and organizations of all kinds have been struggling with how to communicate timely and critical information with their stakeholders when facts are in short supply and emotions are running high. Disinformation campaigns, especially on social media, are emboldened. And most of this is happening while offices are shuttered, and leadership teams are sheltering in place at home.
How do government and other leaders pivot from the simple ...
