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Managing the external image

This theme explores how an organisation can manage its image with the outside world.

In the days of instant messaging, instant access, and 24/7 news cycles, strong, professionally run public relations operations are critical to the success of the most successful organisations.

You start by considering the strategic role of public relations in influencing how the public views your organisation.

You then go on to explore the topic of corporate governance and how ethical behaviour and meeting legal responsibilities play an increasing part in the creation and destruction of corporate image and reputation.

Next to doing ...

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