A business can simultaneously enhance its reputation and demonstrate its responsibility by meeting stakeholder expectations.
—Carola Hillebrand and Kevin Money1
An uninitiated came before Hillel, the famed Judean sage and scholar who lived more than 2,000 years ago, and said to him, “Make me wise in your ways, on the condition that you teach me the whole Torah while I stand on one foot.” Hillel answered him: “What is hateful to you, do not to your neighbor. That is the whole Torah; the rest is the commentary thereof; now go and learn it.”2
Corporate reputation is a multi-stakeholder concept that is reflected ...