7. Supplier Development in SME Networks: Learning Strategies Applied in Relationship Management
—Vesa Kilpi (vesa.kilpi@utu.fi), Turku School of Economics, University of Turku, Rehtorinpellonkatu 3, 20500 Turku, Finland, Tel: +358 400 968726
Abstract
Small and medium-size enterprises have abundant resources within their reach, but to utilize these resources they have to implement new strategies. This paper draws on service logic and knowledge-based firm concepts to examine the buyer–supplier relationship and learning strategy applied in supplier development. The cross-case analysis compares supplier development activities in 16 cases representing different industries and businesses. Semistructured interview guidelines were formulated using a ...
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