10. Promoting Sustainability in Emerging and Frontier Regions: Are We Constrained by Our Past?

—George A. Zsidisin, Virginia Commonwealth University, Richmond, VA, USA

—Joe Miemczyk, Audencia Nantes School of Management & Cret Log EA 881, Aix Marseille Université, France

—Lance Saunders, Virginia Commonwealth University, Richmond, VA, USA

Abstract

In the new millennium there has been significant growth in the study and practice of sustainability and corporate social responsibility in business, and specifically within the discipline and context of supply chain management. However, one danger that exists in both its study and its practice is that the genesis of much of this focus emanates from a Western (European and North American) perspective. ...

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