Testimonials
The presentation of the book is succinct. The pedagogy used is novel. For the last 8 years I am taking Research Methodology for MBA students, so I am familiar with different authors RM books, in this books I haven’t seen any citation from other books – it is an original manuscript. It’s the major strength. The explanations, contents and examples are entirely new ones. Congratulations to the authors.
— Dr Ajesh Kumar, Associate Professor, Department of MCA, SRM University
This book will be helpful heuristic for advancement of knowledge in the research area. Students and Practitioners will welcome book especially for the clarity and the way in which the contents are placed. The chapters in book will prompt reader a step forward to ...
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