Chapter 1Introduction
Objective
This book aims to assist students in how to collect data and how to analyse data. There has been a growing interest in the subject of Research Methods in Business and Management: Theoretical and Practical Perspectives in recent years amongst academics and researchers. The role of the research is to be a logical and systematic exploration for a novel and valuable information on a specific topic. However, existing books are too theoretical. They are not practical enough for students and what they need to do for a degree and in the workplace. By recognising the complexity and plurality at the heart of the business discipline, this book will fill a ...
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