Chapter 17Online data analysisSentiment analysis with Python
Background
A new postmodern
trend in marketing is to establish a relationship with the customer that differs from the past, where one no longer convinces the customer to buy a product by pushing
the advertisement toward the object of advertisement (push strategy), but by offering one that is different from the competition with unique and specific characteristics designed to meet the needs of customers. In other words, it would be desirable to pull
, attracting customers towards their offers because these correspond exactly to what consumers need ...
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