Chapter 18Nonresponse bias and common method bias in survey research
Background
Though survey research is highly popular in social sciences, it has been criticized for some biases. Nonresponse bias is one of the biasing threats that might afflict the results of survey researches. Nonresponse bias occurs when sampled elements from which data are collected are substantially different on the measured variables from those that are sampled but from which data are not collected. In fact, if participants who respond differ substantially from people who do not, the results do not allow one to say how the entire sample would have responded, and subsequently, the results do not allow for generalization ...
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