Finding Problems with Analytics

The goal is to turn data into information, and information into insight. — Carly Fiorina, Former CEO of HP

Now that you’re all set up and know how to analyze data, we can look into how to use analytics to find UX problems. I’ve worked on a wide range of websites across multiple industries, and my projects consistently begin with analytics. I firmly believe that an analytics-first approach is the best way to start any UX project where there is data available.

I follow a three-step process when I begin my analytics analysis:

  • Getting a feel for the website based on the analytics. This involves identifying how many users visit the site daily, and which pages are the most popular, in terms of number of page views. ...

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