Analytics for User Research
The price of light is less than the cost of darkness. —Arthur C. Nielsen, Founder of ACNielsen
Knowing who your users are is crucial to any UX process. This is why user research plays such a vital role. User research consists of a whole range of different tools and techniques, but what underpins them all is gathering useful data.
Research is not about asking people what they like or what they hate, but establishing facts about your users. This ties in with analytics, where data is objective, providing facts rather than opinions.
This chapter will cover how your analytics data can support and inform your user research. The data you get from your analytics tool is no substitute for in-depth user research, but taking ...
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