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Researching UX: User Research by Emma Howell, James Lang

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Chapter 8: Analyzing Your Data

Analysis is the core of the research process. It’s where you transform your raw data (in other words, your observations about what users did or said) into insight and ideas. It’s where you organize your evidence and agree upon a shared understanding of the facts. It’s the foundation of good design work to follow.

Research cycle: analysis

Research cycle: analysis

Despite its importance, analysis is often overshadowed by more flashy parts of the process, such as debrief presentations or the interviews themselves. But it shouldn’t be. It often happens behind closed doors, but it shouldn’t do. Analysis should involve the people who will use ...

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