You’ve designed an elegant project. You’ve recruited the right participants. You’ve run great sessions. Your analysis has been thorough and revealing. But if you don’t succeed in turning your research into action, then you’ve probably been wasting your time.
It’s common to associate the end of a research project with some kind of debrief session or report, where the person who did the research tells everyone else what the answer is. Actually, that’s the wrong way to think of it, because it’s only part of the picture.