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Reshaping Your Business with Web 2.0

Book Description

Integrate Web 2.0 trends and technologies into the enterprise

Written by a team of experts from the Web 2.0 community and Oracle Corporation, this innovative guide provides a blueprint for leveraging the new culture of participation in an enterprise environment. Reshaping Your Business with Web 2.0 offers proven strategies for the successful adoption of an enterprise 2.0 paradigm and covers the technical solutions that best apply in specific situations. You will find clear guidelines for using Web 2.0 technologies and standards in a productive way to align with business goals, increase efficiency, and provide measurable bottom line growth.

  • Foster collaboration and accelerate information dissemination with blogs and wikis
  • Implement folksonomic strategies to achieve business intelligence, analytics, and semantic web goals
  • Capture and broadcast connection graphs and activity streams via social networks
  • Bring together application data, business analytics, unstructured information, and collaborative interactions in enterprise mashups
  • Enable rich Internet applications with Ajax, Ruby on Rails, Flash, FLEX, and other technologies
  • Connect your Web 2.0 ecosystem through Web services, such as REST and JSON
  • Ensure security and compliance management


Table of Contents

  1. Cover Page
  2. Reshaping Your Business With Web 2.0
  3. Copyright Page
  4. Dedication
  5. About the Authors
  6. Contents
  7. Introduction
  8. PART I The Behaviors
    1. 1 Participation Culture: Opportunities and Pitfalls
      1. The Culture of Participation
        1. Connecting Correctly
        2. Managing the Enterprise
      2. Connecting Information, Increasing Productivity
        1. Participation Culture
        2. Collective Intelligence: Crowdsourcing and Search Engine Technology
      3. The Public Web and Enterprise Expectations
      4. The Workforce of Today
    2. 2 Many Voices: We’re All Publishers
      1. Paradigm Shifts
      2. The Tools of Participation
        1. Narrating the Web
        2. Quick, a Wiki
        3. The Attention Economy: Taming the Content Flood
      3. The Enterprise Opportunity
        1. The Conversation Is Everywhere
        2. Knowledge Building, Crowd-sourced
    3. 3 The Power of Crowds: Varieties of Collaboration
      1. The Power of Crowds
        1. The Power of Teams
        2. Crafting Meaning: Tagging
      2. Reshaping Relevancy
        1. Google
        2. Flickr
        3. Last.fm
      3. Gaps, Deficiencies, and Missing Features
        1. Popularity
        2. Author-originator Tags and Keywords as Data Seeds
        3. Risks in Folksonomy: Implementations and Solutions
      4. Key Business Requirements
        1. Democratic Author-originator Keywords
      5. Social Tagging
        1. Information Ratings
      6. Clouding
        1. Search Results and Micro Clouds
        2. Nano Clouds
        3. Cloud Constellations
      7. An Alternative Navigation Paradigm
        1. Tag and Keyword Constellations
        2. Suggestion Engine
        3. Role-based Relevancy
      8. Final Considerations
    4. 4 Social Networking: Discriminating Connectedness
      1. The Software-augmented Social Life
      2. Fickle Users: Fleeting and Localized Success Stories
      3. Strategic Underlying Constructs
        1. The Omnipotent Social Graph
        2. Endless Activity Streams
        3. Applications Galore
        4. Ambient Social Networks
      4. Who’s Doing What?
        1. The Audience Is Listening
        2. Time Sinks
      5. Opportunities for the Enterprise
        1. Net Natives
        2. Social Norms
        3. Reaping the Social Networking Benefits
  9. PART II Technologies
    1. 5 Mashups: A Behavior and a Technology
      1. Enterprise Mashups
      2. All Mashups Are Not Created Equal
      3. Mashup Types and Suppliers
        1. Data Source Mashups: Kapow Technologies
        2. Process Mashups: Serena Software
        3. Developer Assembly: BEA Systems
        4. Visual Assembly: Oracle USA, Inc
      4. Mashup Styles vs. Enterprise Portals
      5. Mashups and Self-Propagation
      6. Creating Mashups
        1. Creating a Stock and News Feed Mashup
      7. Managing Flexibility to Minimize Complexity and Costs
    2. 6 AJAX and Beyond: Merging the Desktop with the Web
      1. Loads of Solutions for a Single Problem
        1. Full Page Refresh: So ’80s
        2. Quick Response Equals Quick Experience
        3. RIA: The Best Thing?
      2. Dynamic DOM Manipulation
        1. Yahoo! UI Library
        2. Ruby on Rails
      3. Adobe Flash–based Environments
        1. Adobe Flex
        2. OpenLaszlo
      4. Other Technologies
        1. Microsoft Silverlight
      5. Java Applets
      6. ActiveX Controls
      7. User Interface Languages
        1. Adobe AIR
        2. Mozilla Prism
        3. AJAX with Active Update
    3. 7 The APIs: Interfaces and Ecosystems
      1. Layer Integration
        1. Representational State Transfer
        2. JavaScript Object Notation
      2. More Specialized Approaches
        1. Example: OpenSocial “Retrieve Friends”
      3. Loose Coupling vs. Tight Integration
      4. Enterprise 2.0 Challenges in a Web 2.0 World
      5. Choosing Services
    4. 8 Security and Compliance: Maintaining Control While Providing Flexibility
      1. Mature Application Frameworks
      2. Service Layer Security and Compliance Policy
      3. Communication Data Security
      4. Identities and Access Control
        1. Proliferation of Identities
      5. Authorization
      6. Compliance Policies for Your Business Domain
  10. PART III Best Practices
    1. 9 Putting Web 2.0 to Use in the Enterprise: Higher Value from Greater Participation
      1. Scale Matters
        1. Participatory Systems
        2. Search Links
      2. Tapping into Existing Flows
      3. Know Your Goals
      4. Web 2.0 Culture: Success Enablers
      5. Beyond the Basics
    2. 10 The Semantic Web: New Paradigms and the Future
      1. Business Users
      2. Business Information
      3. Web 2.0 vs. Semantic Web
      4. Semantic Web Structures
      5. Folksonomies as Seeds of Semantic Ontologies
      6. Keywords as Information Ontology
      7. Tags as Information Teleology
      8. Semantic Business Intelligence
        1. Tactical Utility
        2. Strategic Vision
        3. Assumptions and the Physician’s Redux
      9. Thinking Semantically
      10. Integrated Relevancy Discipline
  11. References
  12. Index