Chapter 4Social Networking:Discriminating Connectedness

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By Jean Sini

All people appear motivated by an inbred striving for self-esteem that is in large part fostered by the approval of others,

Alan Greenspan, The Age of Turbulence

It’s well past noon and you’re getting ready for lunch. You haven’t yet read your e-mail or talked to anyone else in the office today. Yet you know that Bob, two cubes down, stopped for a cappuccino on his way to the office. You know which costume Alice’s kid is wearing to the Halloween party tonight. Mary from marketing is eating sushi she bought from the new bar you checked out last week. Scott from accounting is out shopping for a new laptop; ...

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