Chapter 9Putting Web 2.0 to Use inthe Enterprise: Higher Value fromGreater Participation

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By Jean Sini

When you scale animals you can’t just keep everything in proportion. For example, volume grows as the cube of linear dimension, but surface area only as the square. So as animals get bigger they have trouble radiating heat. That’s why mice and rabbits are furry and elephants and hippos aren’t. You can’t make a mouse by scaling down an elephant.

Paul Graham, “A New Venture Animal”

Under its various guises, the Web 2.0 phenomenon has been at the forefront of mindshare in consumer application development and has embodied the revival of the World Wide Web as the ubiquitous ...

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