Copyright © 2009 by The McGraw-Hill Companies. Click here for terms of use.

Traditional business models have focused on a process and interaction approach that hasn’t changed for more than 100 years. Traditional models take a hierarchical approach, with an expectation that all good ideas come from the leaders at the top of the organization. Unfortunately, such models create barriers for using the core knowledge and experiences of every individual within the enterprise. However, by injecting some fundamental Web 2.0 technologies such as social networks, these business models can tap into the core knowledge of all their employees, partners, and customers. This notion of collective intelligence is critical to help businesses map new ...

Get Reshaping Your Business with Web 2.0 now with the O’Reilly learning platform.

O’Reilly members experience live online training, plus books, videos, and digital content from nearly 200 publishers.