Video on Demand
Digital television has been discussed in a fair amount of detail because it is one of the most talked-about, most significant market drivers for residential broadband. However, several other emerging services may also prove to be important in fostering a market for RBB. One of these is video on demand (VoD).
VoD can be viewed as a special case of ITV . VoD enables consumers to order movies over a network rather than going to a video rental store. The sale and rental of video cassette copies of old and new motion pictures, called home video, is a $16.2 billion per year market in the United States, much greater than the $5.5 billion per year for domestic box office. Already, home video produces about ...