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Resonate: Present Visual Stories that Transform Audiences

Book Description

Product Description

Presentations are meant to inform, inspire, and persuade audiences. So why then do so many audiences leave feeling like they've wasted their time? All too often, presentations don't resonate with the audience and move them to transformative action.

Just as the author's first book helped presenters become visual communicators, Resonate helps you make a strong connection with your audience and lead them to purposeful action. The author's approach is simple: building a presentation today is a bit like writing a documentary. Using this approach, you'll convey your content with passion, persuasion, and impact.

  • Author has a proven track record, including having created the slides in Al Gore's Oscar-winning An Inconvenient Truth

  • Focuses on content development methodologies that are not only fundamental but will move people to action

  • Upends the usual paradigm by making the audience the hero and the presenter the mentor

  • Shows how to use story techniques of conflict and resolution

Presentations don't have to be boring ordeals. You can make them fun, exciting, and full of meaning. Leave your audiences energized and ready to take action with Resonate.

Table of Contents

  1. Resonate: Present Visual Stories that Transform Audiences
    1. Copyright
    2. Dedication
    3. Acknowledgments
    4. Contents
    5. Foreword
    6. Introduction
      1. How to Use Resonate
      2. Invest Your Time
    7. Chapter 1: Why Resonate?
      1. Persuasion Is Powerful
      2. Resonance Causes Change
      3. Change Is Healthy
      4. Presentations Are Boring
      5. The Bland Leading the Bland
      6. People Are Interesting
      7. Facts Alone Fall Short
      8. Stories Convey Meaning
      9. You Are Not the Hero
      10. The Audience Is the Hero
      11. RULE #1: Resonance causes change.
    8. Chapter 2: Lessons from Myths and Movies
      1. Incorporate Story
      2. Drama Is Everything
      3. Story Templates Create Structure
      4. The Hero’s Journey Structure
      5. Crossing the Threshold
      6. The Contour of Communication
      7. The Beginning and Call to Adventure
      8. The Middle: Contrast
      9. Call to Action
      10. The End
      11. What Is a Sparkline?
      12. Case Study: Benjamin Zander
      13. Zander’s Sparkline
      14. RULE #2: Incorporating story into presentations has an exponential effect on outcomes.
    9. Chapter 3: Get to Know the Hero
      1. How Do You Resonate with These Folks?
      2. Segment the Audience
      3. Case Study: Ronald Reagan
      4. Meet the Hero
      5. Meet the Mentor
      6. Create Common Ground
      7. Communicate from the Overlap
      8. RULE #3: If a presenter knows the audience’s resonant frequency and tunes to that, the audience will move.
    10. Chapter 4: Define the Journey
      1. Preparing for the Audience’s Journey
      2. The Big Idea
      3. Plan the Audience’s Journey
      4. Tools for Mapping a Journey
      5. Acknowledge the Risk
      6. Address Resistance
      7. Make the Reward Worth It
      8. Case Study: General Electric
      9. RULE #4: Every audience will persist in a state of rest unless compelled to change.
    11. Chapter 5: Create Meaningful Content
      1. Everything and the Kitchen Sink
      2. More Than Just Facts
      3. Don’t Be So Cerebral
      4. Contrast Creates Contour
      5. Transform Ideas Into Meaning
      6. Recall Stories
      7. Turn Information Into Stories
      8. Case Study: Cisco Systems
      9. Move from Data to Meaning
      10. Murder Your Darlings
      11. From Ideas to Messages
      12. RULE #5: Use the big idea to filter out all frequencies other than the resonant frequency.
    12. Chapter 6: Structure Reveals Insights
      1. Establish Structure
      2. Make Sense
      3. Case Study: Richard Feynman
      4. Feynman’s Sparkline
      5. Order Messages for Impact
      6. Create Emotional Contrast
      7. Contrast the Delivery
      8. Putting Your Story on the Silver Screen
      9. Process Recap
      10. RULE #6: Structure is greater than the sum of its parts.
    13. Chapter 7: Deliver Something They’ll Always Remember
      1. Create a S.T.A.R. Moment
      2. Case Study: Michael Pollan
      3. Repeatable Sound Bites
      4. Evocative Visuals
      5. Case Study: Pastor John Ortberg
      6. Ortberg’s Sparkline
      7. Case Study: Rauch Foundation
      8. Case Study: Steve Jobs
      9. Jobs’s Sparkline
      10. RULE #7: Memorable moments are repeated and retransmitted so they cover longer distances.
    14. Chapter 8: There’s Always Room to Improve
      1. Amplify the Signal, Minimize the Noise
      2. Give a Positive First Impression
      3. Hop Down from Your Tower
      4. Value Brevity
      5. Wean Yourself from the Slides
      6. Balance Emotion
      7. Host a Screening with Honest Critics
      8. Case Study: Markus Covert, PhD
      9. Case Study: Leonard Bernstein
      10. RULE #8: Audience interest is directly proportionate to the presenter’s preparation.
    15. Chapter 9: Change Your World
      1. Changing the World Is Hard
      2. Use Presentations to Help Change the World
      3. Don’t Use Presentations for Evil
      4. Enron’s Presentations During Implosion
      5. Gain Competitive Advantage
      6. Case Study: Martin Luther King Jr. (1/2)
      7. Case Study: Martin Luther King Jr. (2/2)
      8. Case Study: Martha Graham
      9. Be Transparent So People See Your Idea
      10. You Can Transform Your World
    16. Inspiration Is Everywhere
      1. Case Study: Wolfgang Amadeus Mozart
      2. Sonata Sparkline
      3. Case Study: Alfred Hitchcock
      4. Case Study: E. E. Cummings
      5. RULE #9: Your imagination can create a reality.
    17. References
      1. CHAPTER 1
      2. CHAPTER 2
      3. CHAPTER 3
      4. CHAPTER 4
      5. CHAPTER 5
      6. CHAPTER 6
      7. CHAPTER 7
      8. CHAPTER 8
      9. CHAPTER 9
      10. CODA
    18. Picture Credits
    19. Index (1/2)
    20. Index (2/2)
    21. Special Thanks