CHAPTER 2

Governance and Agility in Product Development Organizations

Graham Oakes

Graham Oakes Ltd., United Kingdom

Martin von Weissenberg

Agile42, Finland

Abstract

In a globalized, technology-driven world, consumer and citizen expectations are changing rapidly. Likewise, the capabilities of potential partners and competitors are constantly shifting and realigning. These trends place increasing pressure on organizations to adjust the way they develop new products and services. They must evolve their product portfolios rapidly, while constantly seeking feedback from customers and partners. This may involve substantial changes to organizational processes and boundaries, e.g. opening up innovation processes through techniques such as crowdsourcing. ...

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