Course on Marketing Ethics at the Indian Institute of Management, Indore: A Reflection
Indian Institute of Management Indore, India
Background
The consumers in India have become sensitive to the techniques that the marketers use in promoting their products. Before buying any goods or services, they have started examining whether the given goods or services are worthy of buying or not. Various consumer organizations have come up to assist consumers in their fight against unethical actions of the marketers.1 They have educated consumers through various consumer-empowering seminars and discussions. Being more aware, consumers have made the marketers redress their faulty goods and services.2 The ...
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