11. Creating Design Guidelines
“As much as I love things in flux, I love them within a frame of reference—a consistent reassurance that at least and at last I am the one responsible for every detail.”
—MASSIMO VIGNELLI
One day in college my graphic design professor brought in a set of design guidelines from Apple Computer. We’d been working on logos and identity design, and here was this book (it was literally a book) with rules regarding the Apple style and how to use it. This was back when Apple had the multicolored logo, an apple with a rainbow in it—at least, that’s the way it appeared to me. I was struck by how complete it seemed. It described an entire design system. This was light years ahead of what we were doing in class: spending weeks ...
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