Chapter 1. Content Matters

The most important step in creating a responsive site is often the most overlooked. Many designers like to begin work with mood-boards, wireframes, or even in-browser working prototypes. All these are useful in the design process and definitely should have a place in your workflow. However, you need to start asking yourself immediately what the real purpose behind your design is.

The message, both copy and visuals, is what makes up the content of your site. Content is crucial to delivering a site that not only performs, but also converts well.

Whether you are creating a site that is selling a service, a product, or an enterprise eCommerce solution, the content you deliver will be the driving force that motivates users ...

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