Chapter 10. Responsive Video

When you want to inform, entertain, and give a broad overview with a semi-captive audience, using a video is a great way to communicate your message. If you can get your video to be shared socially or “go viral,” you can be sure you’re on the right track, and your campaign will definitely see the boost.

How you handle the playback of your video, however, can either keep people coming back or break your campaign apart. In this chapter, you learn about video as a medium and how to make sure that it plays back on as many devices as possible.

Using Video

The way mobile users act is a rather fascinating subject. When it comes to searching or browsing a site, they have little patience for a bad interface; and if they can ...

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