“Something there is that doesn’t love a wall . . . ”
—ROBERT FROST, “MENDING WALL”
As I begin writing this book, I realize I can’t guarantee you’ll read these words on a printed page, holding a tiny paperback in your hands. Maybe you’re sitting at your desk with an electronic copy of the book up on your screen. Perhaps you’re on your morning commute, tapping through pages on your phone, or swiping along on a tablet. Or maybe you don’t even see these words as I do: maybe your computer is simply reading this book aloud.
Ultimately, I know so little about you. I don’t know how you’re reading this. I can’t.
Publishing has finally inherited one of the web’s central characteristics: flexibility. Book designer and publisher Craig ...