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Responsive Web Design Toolkit by Ken Tabor

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Chapter 10Google Analytics

Measuring Your UX With Analytics

Why Are Analytics Important?

So much about making things in the business world is that we need to solve problems for people by providing them value. In turn, we need to make some money—we need to profit, in fact. Not in a horrible greedy attitude, but in a practical way so that we can continue to solve interesting, real-world problems for people.

Analytics help us measure how people use our app—not overall but the moment-to-moment interactions that make up workflows. Analytics let us validate the little things that make up the big things like entirely new features. Big things provide value to our customers and provide return on our investment. Breaking down the big things in your app ...

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