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Restaurant Franchising, 3rd Edition
book

Restaurant Franchising, 3rd Edition

by Mahmood A. Khan
October 2014
Intermediate to advanced
618 pages
19h 56m
English
Apple Academic Press
Content preview from Restaurant Franchising, 3rd Edition
W
ith technological advancements, the world is ever becoming a smaller
place. This provides a conducive environment for the development of
franchises, and especially so in the restaurant business. A pioneering effort
was made to bring out in the rst edition of a book titled Restaurant Fran-
chising in 1991, followed by a second edition in 1999. Things have drasti-
cally changed since then; hence this book is a completely updated version.
Five new chapters have been added to highlight new research and informa-
tion available in the area of franchising. This edition is designed the to meet
the needs of the industry as well as academia. Several tables, ...
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Publisher Resources

ISBN: 9781926895697