October 2014
Intermediate to advanced
618 pages
19h 56m
English
Content preview from Restaurant Franchising, 3rd Edition
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26 Restaurant Franchising
Photo of the oldest McDonald’s at Des Plaines, Illinois
(Courtesy, McDonald’s Corporation)
Photo of one of the newest McDonald’s restaurant located in Florida.
(Courtesy, McDonald’s Corporation)
Chapter 1.indd 26Chapter 1.indd 26 05/08/14 4:45 pm05/08/14 4:45 pm
Introduction to Franchising 27
&
CASE STUDY
McDONALD’S: MENU GLOCALIZATION
The term glocalization is derived from combining the words “glo-
balization” and “localization,” and it refers to the growing trend
of adapting a product or service to align with local preferences ...
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