CHAPTER 7

Generative Thinking

‘I made an international reputation just by thinking twice each week.’

GEORGE BERNARD SHAW

When you have a clear vision, a master plan, and a focus on the breakthroughs that will create the results you need to move forward on that plan, decision making on a day-to-day basis is much easier, and thinking of fresh ideas and opportunities also becomes easier. However, there will be times when you need to take stock, assess progress and consider fresh approaches, fresh options.

Someone recently came to me saying, ‘All of our brainstorming and strategic meetings generate lots of discussion, but we seldom really create any concrete action. We don’t get full value for the time taken out of the business by our highest-paid ...

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