CHAPTER 12

Leveraging Resources

‘Drive thy business, or it will drive thee.’

BENJAMIN FRANKLIN

WHAT I LEARNED FROM A MEDITERRANEAN STREET ARTIST

It’s early evening in the square amongst all the restaurants in a small Majorcan town, and an artist has come out to deliver his unique talent to the world.

The first evening I noticed him and something struck home – I’m always looking for examples of success principles at work. So, I decided to take a closer look the next evening. Getting a good seat in the restaurant nearby, I watched…

He set up the lighting, laid everything out and got thoroughly well-organised. Set out on the pavement were dozens of ready-prepared picture frames, spray cans (that’s all he used) and a series of shapes to ...

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