CHAPTER 18

Building Brilliant Habits

‘We are what we repeatedly do.

Excellence then is not an act, but a habit.

Character is habitual action.’

ARISTOTLE

Successful people have successful habits. Unsuccessful people are held back by their unsuccessful habits. We default to habits, by definition. Success is simple. Not easy, but simple. It’s about making a few key decisions and then doing a few key things really well, on a consistent basis.

Many successful people find it difficult to put into words what they are doing that makes them successful. They don’t see themselves as putting in any extra effort, or summoning up huge reserves of motivation, courage or energy. Indeed, most of them can’t understand what makes people unsuccessful, ...

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