Introduction

However beautiful the strategy, you should occasionally look at the results.

Sir Winston Churchill Former UK Prime Minister, winner of the Nobel Prize in Literature, 1953

‘What's the number one result that you believe would have the biggest positive impact in your life?’

Over the years, I've asked variations on this ‘number one result’ question to many thousands of people during talks, workshops and one-to-one coaching sessions. And while their backgrounds are incredibly diverse, their initial response is remarkably similar. Invariably, people…

Stop… Go quiet… Get reflective…

Your biggest return on investment

As the responses begin to emerge, they reveal something very powerful. Your answer to this question shows what you currently ...

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