18 Tribal Marketing: Engaging Your Audience

‘The goal is not to do business with everybody who needs what you have. The goal is to do business with people who believe what you believe.’

Simon Sinek Author, speaker

‘Katherine's got clarity…’

In the six months before my book CLARITY launched in February 2013, I would occasionally feel insecure about my lack of a ‘social media strategy’. I had many thousands of people in my network of Facebook friends, twitter followers and newsletter subscribers, but I didn't really ‘get’ social media. One day, a friend of mine made the offhand comment that Facebook was ‘all about photos’. As I reflected on her statement, I realized that there was some truth to it; photos did seem to attract more attention ...

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