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19 The Only Things Anyone Ever Pays For

One man's meat is another man's poison.

Ancient proverb

‘A True Fan is defined as someone who will purchase anything and everything you produce…’

In his now-legendary 2008 blog-post ‘1000 True Fans’, author Kevin Kelly (founding executive editor of Wired magazine) made the case that creators (e.g. musicians, photographers, designers, authors) could make a decent living with a community of just 1000 True Fans. He defined a True Fan as ‘someone who will purchase anything and everything’ you produce, and explained that if these fans each spent $100 per year, it would generate a $100,000 income. Many in the creative community embraced this message, and used the internet's unprecedented potential for connectivity ...

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