One man's meat is another man's poison.
‘A True Fan is defined as someone who will purchase anything and everything you produce…’
In his now-legendary 2008 blog-post ‘1000 True Fans’, author Kevin Kelly (founding executive editor of Wired magazine) made the case that creators (e.g. musicians, photographers, designers, authors) could make a decent living with a community of just 1000 True Fans. He defined a True Fan as ‘someone who will purchase anything and everything’ you produce, and explained that if these fans each spent $100 per year, it would generate a $100,000 income. Many in the creative community embraced this message, and used the internet's unprecedented potential for connectivity ...