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Foreword

The first thing you need to know about Jamie Smart is this: He's nuts.

I'm not talking about the ‘locked in a padded cell, claiming to be Napoleon’ kind of nuts. I'm talking about something much more dangerous; the ‘here's to the crazy ones’ kind of nuts. The ‘willing to be true to yourself and do whatever it takes, no matter what the cost’ kind of nuts. The kind that sets out to do the impossible and transforms how you see the world in the process. The totally lovable kind of nuts.

I first met Jamie in 2006, shortly after I sold my digital startup to BSkyB. In the course of the conversation, he asked me if I'd mentor him on growing his business. I refused, not because I didn't want to, but because I simply didn't have the time, ...