Chapter 2
Finding Your Next Job in the Wide World of Social Media
In This Chapter
Appreciating what social job search can do for you
Tying into top-rated social networking sites
Creating profiles and bios you’re proud of
Discovering a treasure trove of social networking tips
The familiar adage claiming the secret to landing a good job “is not what you know, but who you know” is hereby officially stamped incomplete in this era of online social connectivity. Consider this revised version: The secret to landing a good job is what you know, who you know, who knows you, and who your friends know.
All this knowing is exploding on the Web on social networking sites, a big part of social media. The terms overlap in popular usage and definitions vary widely. Here’s my take:
Social networking sites are Web venues with huge online databases of information individuals have uploaded about themselves. They do it to mingle with other people in the site’s database — to put themselves “out there.” ...