Chapter 10
Wow Words Work Wonders
In This Chapter
Wow words: Action verbs that sell you
Keywords: Nouns that sell you
Resume grammar: Simple rules that sell you
Resume spelling: Simple tips that sell you
Words: How powerful they are. It doesn’t take many of them to change the world: The Lord’s Prayer has 66 words, Lincoln’s Gettysburg address numbers just 286 words, and the U.S. Declaration of Independence contains but 1,322 words.
Winston Churchill needed only two words to bind Russia to the Iron Curtain. A brief four words memorialized Martin Luther King’s vision: I have a dream. And in a single sentence, John F. Kennedy set the challenge for a generation: Ask not what your country can do for you, but what you can do for your country.
Words are powerful — big words like motherland and environmentalism and small words like peace and war or dawn, family, hope, love, and home. Words are pegs to hang your qualifications on. Words are the power that lifts you above the faceless crowd and sets you in Good Fortune’s way. The right words can change your life.
Begin your hunt for the right ...
