O'Reilly logo

Retail 101: The Guide to Managing and Marketing Your Retail Business by Jason Prescott, Nicole Reyhle

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

5Sourcing Products Through Trade Shows and the Internet

Whether it’s Google or Apple or free software, we’ve got some fantastic competitors, and it keeps us on our toes.

—Bill Gates (1955–present), investor, entrepreneur, philanthropist

AS A retailer, there are countless external business resources that you will need to work with to run your business effectively. Among them are service providers, wholesalers, manufacturers, and distributors. This collective crowd of business resources offers retailers various ways to purchase and ultimately sell products through their stores. The question is: What makes sense for your business? To begin, however, you must first understand the differences among certain supplier sourcing strategies—and how ultimately ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required