O'Reilly logo

Retail 101: The Guide to Managing and Marketing Your Retail Business by Jason Prescott, Nicole Reyhle

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

6Buying for Customers Versus Yourself

Your most unhappy customers are your greatest source of learning.

—Bill Gates (1955–present), inventor, investor, philanthropist

TIME AND time again we have found ourselves speaking with retailers and sharing stories about how their stores came to life. Many of these conversations begin with “I opened my store because I love [insert whatever it is you love here].” Whether it be shoes, fashion, home decor, surfing, animals, bikes, model airplanes, or anything else your heart may desire, we’ve heard it all when it comes to why folks of all ages and walks of life have ventured into the retail business.

Ironically, however, we rarely hear store owners telling us they opened their businesses because they love ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required