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Retail 101: The Guide to Managing and Marketing Your Retail Business by Jason Prescott, Nicole Reyhle

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7Selling Your Products

Obstacles don’t have to stop you. If you run into a wall, don’t turn around and give up. Figure out how to climb it,go through it, or work around it.

—Michael Jordan (1963–present), former NBA player, entrepreneur

ALTHOUGH BUYING inventory is an extremely important part of a retailer’s job, the hardest part of all is still left ahead—selling what has been purchased. The dynamics that surround selling in brick-and-mortar retail storefronts are much greater and more diverse and extreme than at any other time in retail history. Often merchants feel bombarded with the various “new” technologies and other retail-focused products that are marketed to help them in their business operations. Furthermore, the core responsibilities ...

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