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Retail Operations, Second Edition by Sarah Lim, Angie Tang

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Chapter 5. Stock Management

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Inventory is an essential part of a retail business because it is what the shop is offering for sale to customers.

Customers expect to find the items they want when they visit the shop, and when they cannot find them, they expect the sales associate to assist them.

If the sales associate is not familiar with the stock situation and there is no proper record of the merchandise, then no sales transaction will be made. Customers will then leave the shop not having their needs met. Hence to achieve customer satisfaction, retailers have to create, maintain and monitor accurate inventory records.

This part of store operations ...

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