Retailers spruce up their shops’ appearances, stock up the right merchandise and upkeep the facilities in the shop to create the right atmosphere as well as an enjoyable and fuss-free shopping environment for their shoppers.
The objective is to create a positive image. A positive store image helps to:
• Attract shoppers to the shop
• Get them to go inside the shop
• Encourage them to browse
• Encourage them to buy the merchandise/service
“Store Image = Store Personality”
Store image can also be defined as the overall perception shoppers have of the store’s environment. It is the store’s personality.
Perception = ...