Chapter 9. Sales Policy

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The sales policies of a retail shop aim to reinforce an understanding in the minds of customers before, during and after the sale. They state how, in general, sales transactions are to be carried out to avoid any misunderstanding between the customer and the retailer. Such policies should be communicated to all customers through either the sales staff or proper signs. Four important areas will be discussed in this chapter.

Tills and Receipts

The retailer should ensure that all activities at the cashier counter are processed in a timely, accurate and careful manner. Before doing so, the retailer must decide on the form of ...

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