Chapter 15. Information Technology and Retailing
The business environment has undergone many changes, triggered by new technologies, new products and the ever-increasing demands of more sophisticated consumers. How can retailers cope with the changes? How can they prepare and position themselves to face the turbulent marketplace?
Information technology (IT) is the answer.
Sufficient and up-to-date information derived from the use of IT systems helps retailers analyse the changes and embark on the best decisions for their company.
Where can retailers start? How do they look for a suitable system for the business? How can they really benefit and ...
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