Skip to Main Content
Rethink: A Business Manifesto for Cutting Costs and Boosting Innovation
book

Rethink: A Business Manifesto for Cutting Costs and Boosting Innovation

by Ric Merrifield
March 2009
Beginner content levelBeginner
240 pages
3h 30m
English
Pearson
Content preview from Rethink: A Business Manifesto for Cutting Costs and Boosting Innovation

NINERethinking at Eclipse

“I have found adventure in flying,in world travel, in business, andeven close at hand. Adventure isa state of mind and spirit.”

–Jacqueline Cochran

BACK IN THE 1970S, people laughed when PC pioneers predicted that a computer would soon adorn every desk in America. Vern Raburn had the last laugh. As Microsoft’s vice president in charge of application software, Raburn helped make that prophecy come true.

Three decades later, Raburn found another career, general aviation, and this time he combined predicting with rethinking. Anticipating that private aviation was ripe for revolution, he theorized that his own new six-seat, twin-engine Very Light Jet (VLJ) could be perfectly positioned to take advantage of the new trend. ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Start your free trial

You might also like

The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands

The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands

Amitava Chattopadhyay, Rajeev Batra, Aysegul Ozsomer
Adapting to Organizational Change

Adapting to Organizational Change

David Dinwoodie, Edward Marshall, Russ McCallian, Bertrand Sereno, Jim Shields, Sophia Zhao

Publisher Resources

ISBN: 9780137029686Purchase book