Rethink: A Business Manifesto for Cutting Costs and Boosting Innovation

Key Concepts

PREVIOUS METHODS FOR business improvement largely have been about optimization and improvement, and many of them have been very successful in helping people achieve dramatic, even revolutionary improvements. However, there hasn’t been a lens that not only enables, but encourages people to rethink not just their own work, but their entire operating model in their business ecosystem. That is why we have turned our focus to looking at “what” the work is before asking “how” it should be performed. I’ve included this concepts section as a useful quick reference to the basic ideas in this book to help you in your rethinking journey.

Conventional “How” Business Views

For much of the past century, people have looked at organizations through ...